BACHELOR OF BUSINESS ADMINISTRATION (BBA)
Program Overview The programme is designed to give students a clear understanding of management concepts and an understanding of doing business internationally. It provides a multi-dimensional focus of study and the student, at a young age, is able to comprehend pursue higher education in India or internationally.
Career Opportunities Professionals in this field can find lucrative opportunities with big organizations in the financial, Technology, hospitality and other investment sectors. The presence of prominent international companies and the influx of many more in future make this field ideal career choice
What students will learn?
- Each student will understand the concepts and principles of management in an international environment.
- Every student will have theoretical and practical experience, and understand how to make use of skills developed across functional areas in order to make sound decisions.
- Students will recognize and understand the use of assertiveness and influential skills.
- Students will exhibit effective communication skills that augment efficacy of managers.
- Students will develop a positive outlook and gain the ability to create industrious managerial leaders and business networks.
- Students will become ethically responsible managers that positively impact businesses and society.
Program Structure
SEMESTER 1
- Business Environment
- Micro Economics for Business
- Computers in Management
- Financial Accounting – I
- Business Mathematics
- Polity & Society
- English
- Behavioural Science – I
SEMESTER 2
- Macro Economics for Business
- Financial Accounting – II
- Organizational Behaviour
- Analysis & Design of Business Systems
- Business Statistics
- English
- Behavioural Science – II
- Environment Studies
SEMESTER 3
- Operations Research
- Financial Management - I
- Management Information Systems
- Marketing Management - I
- Cost & Management Accounting
- Business Laws
- Communication Skills – I
- Behavioural Science – III
- Summer Assignment/ Project
SEMESTER 4
- Financial Management– II
- Marketing Management – II
- Research Methodology & Report Preparation
- Analytical Decision Making
- E-Commerce
- Human Resource Management
- Communication Skills – II
- Behavioural Science - IV
SEMESTER 5
- International Business Management
- Personal Financial Planning
- Sales and Distribution Management
- Communication Skills - III
- Behavioural Science – V
- Summer Training (Evaluation)
- Consumer Behavior
- Services Marketing
- International Marketing
- Financial Services
- Principles of Investment Management
- Financial Derivatives
- Organizational Development & Change
- Training & Development
- International Human Resource Management
SEMESTER 6
- Business Policy & Strategic Management
- Entrepreneurship Development
- Production & Operations Management
- Public Relations & Corporate Image
- Communication Skills - IV
- Behavioural Science – VI
- Dissertation
- Brand Management
- Advertising & Sales Promotion
- Retail Management
- Corporate Tax Planning Banking & Financial Institutions
- Advanced Corporate Finance
- Industrial Relations & Labour Laws
- Performance Management System
- Compensation & Reward Management